A customer who lands on your website usually has one question: can you do this job, near me, and how do I reach you? A good service page answers that quickly. Use this checklist for each service you sell, such as "water heater repair" or "lawn care".
Above the fold
- A clear heading. Say the service and the area in plain words, for example "Water heater repair in Round Rock".
- A call button. On a phone it should be one tap. Keep it visible while the visitor scrolls.
- One sentence on what you do and for whom. No slogans.
The middle of the page
- What is included. List what the customer gets, step by step.
- Prices as a range, when you can. A starting price, or a range with what changes it, builds trust and filters out the wrong enquiries. Say that the final price is confirmed before work starts.
- Real photos. Your team, your truck, finished jobs. Add a short caption saying what the job was.
- Reviews from that service or area. A few real quotes with first names are enough.
- Questions people ask. Answer them in plain words. Good questions come from your phone calls.
The end of the page
- A simple next step. A call button again, a short form or a text number.
- Your name, address or service area and phone in the footer, written exactly as on your Google Business Profile.
- Links to related services so a visitor who is on the wrong page can find the right one.
Behind the scenes
- Page title and description. The title is the clickable line in Google. Keep it under about 60 characters and put the service first.
- One main heading per page, then smaller headings for sections.
- Speed. Most visitors are on a phone with an average connection. Large uncompressed photos are the usual reason a page is slow.
- Working forms. Submit your own form once a month and make sure you receive it.
One page per service, not one page for everything
A single page listing every service rarely answers any one search well. A separate page for each service gives each its own title, photos and questions. Do not copy the same text across pages and only swap the city name; Google treats that as thin content.
Check your page
Our free website speed test shows how your page loads on a phone and what to fix first. If you want pages like this built and kept up to date for you, look at our website service. For how pages and your map listing work together, read how to check your Google Map ranking.