AI use and transparency

Pretto Digital uses artificial intelligence (AI) as a tool, not as a replacement for people or for your judgment.

What AI does

• Drafts content such as page text, posts, emails and review replies.
• Analyzes websites, search data and reviews to suggest priorities.
• Summarizes results for reports.
• Helps write the text-message replies you have set up, within rules you control.

What AI does not do

• It does not publish anything without your approval.
• It does not make legal, medical or financial claims on your behalf.
• It does not write fake reviews or pose as a customer.
• It does not make final decisions about people.

Human review

A human on our team reviews AI drafts and analyses for accuracy, tone and your stated rules before you see them. In the DIY tier, you are the reviewer and we provide checklists. AI can still be wrong, so please read what you approve.

You approve before anything is published

No AI-drafted content is published on your website, business profile or review sites until you approve it.

AI providers

We use third-party AI providers, currently DeepSeek, and we may add or change providers. A current list is available on request. We pay for these services under business terms.

Your data

We send AI providers only what a task needs, under terms that do not allow them to use it to train their models. Google Search Console and Google Analytics 4 data is handled under the Limited Use rules in our privacy policy. We never sell your data.

Telling you when AI is used

Where a customer talks with an automated assistant on your behalf, we identify it as automated when the law or the platform requires it. Tell us if you want it disclosed in every case.

Questions and corrections

If you believe AI-made content is wrong or harmful, tell us and we will fix or remove it. Contact:

Pretto Digital. You can also reach us through the contact page.