Local search guides
Plain-words guides for small-business owners: maps, reviews, websites and calls.
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How to Ask for Google Reviews Without Breaking the Rules
A plain guide to asking customers for Google reviews: when to ask, what to say, and the practices that can get reviews removed.
Reviews · Updated October 28, 2026
How to See What AI Assistants Say About Your Business
Ask AI assistants the questions your customers ask and learn how to read, record and improve what they say about your business.
AI search visibility · Updated October 28, 2026
How to Check Whether Your Business Shows on Google Maps
A step-by-step way to see where your business appears in Google Maps results near you, and what to do when it does not.
Local SEO · Updated October 28, 2026
Facebook Recommendations for Businesses: What Is Allowed
How to get genuine Facebook recommendations for your Page, what you must not offer, and how to reply, in plain words.
Reviews · Updated October 28, 2026
Google Business Profile Checklist for Service Businesses
Fifteen things to check on your Google Business Profile so customers find the right hours, services and phone number.
Google Business Profile · Updated October 28, 2026
What Every Local Service Website Page Needs
A practical checklist for a service page on a local business website: what to say, what to show and how to make calling easy.
Websites · Updated October 28, 2026
What to Do When You Miss a Customer's Call
A simple follow-up routine for missed calls, including a short text template and the consent rules to follow.
Missed-call text-back · Updated October 28, 2026
Yelp Reviews for Small Businesses: Why You Should Not Ask
Yelp tells businesses not to ask for reviews. What that means in practice, what you can do instead, and how to handle the reviews you get.
Reviews · Updated October 28, 2026
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