What is SERP?

The plain definition

SERP stands for search engine results page. It is the page you see after you type a query. Today it can include ordinary web results, a map, a list of local businesses, images, videos, questions and answers, ads and sometimes an AI-written summary.

An example

Search for “hair salon” on a phone and the results page may start with ads, then a map with three salons, then a list of questions, and only then ordinary web pages. Where you appear depends on which parts of the page your business can show up in.

Why it matters for a local business

Because the layout changes with every search, there is no single “position” that stays the same for everyone. Results also differ by place and by person. Look at the real results page for your main searches from your customers’ area, and see which parts you can be in.

Check it for free

See where you stand with the free local rank checker. If you would rather have it handled, our Local SEO service covers this as part of the monthly work.

Related terms

• Local pack
• Featured snippet
• Click-through rate (CTR)

Part of the SEO glossary. New to all this? Start with the beginner’s SEO guide.